LeoVegas, a top-tier online gaming operator, has integrated the cutting-edge odds feed OddsMatrix platform of the leading EveryMatrix in a partnership that will see the company run its own proprietary sportsbook platform.
This strategic partnership with OddsMatrix will position LeoVegas to access worldwide sports coverage, optimizing trading strategies and market odds, something that will undeniably strengthen its sportsbook operations in a list of regulated markets.
OddsMatrix by EveryMatrix will be meticulously tailored to meet the operational needs of LeoVegas, allowing the leading operator to refine its pricing models, benchmark its odds, and consequently, bolster market efficiency in general.
What is particularly interesting is that this monumental partnership is just ahead of the 13th birthday of LeoVegas scheduled for later in 2025. In light of this, the leading gaming operator is making big strides towards reducing the reliance on third-party sportsbook platforms, which can be seen in this latest agreement with EveryMatrix.
Erik Nyman, President of EveryMatrix Americas, commented on the development and said that his company is “delighted” to enter a lucrative partnership with a leading name such as LeoVegs:
We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.
This deal is just after EveryMatrix recently announced that it entered an agreement with Norsk Tipping that will see the former supply the Norwegian state-run operator with state-of-the-art gaming content.
More specifically, under the agreement, SlotMatrix, the aggregation platform of EveryMatrix, will supply mobile-first casual games and third-party casino content for the Yezz platform of Norsk Tipping.
