Platform Integration for Player Engagement
European online sports betting and gaming operator bet-at-home has gone live with Fast Track, utilizing the platform to manage player engagement across its sportsbook and casino verticals. Founded in 1999 and listed on the Frankfurt Stock Exchange (Prime Standard), the operator maintains a core market footprint in Germany and across various European territories.
Real-Time CRM and AI Integration
The deployment grants bet-at-home a unified customer model across CRM, Rewards, and Greco, allowing the team to scale loyalty strategies, gamification, and build gameplay-intelligent bonus structures from a single connected platform. Additionally, the operator uses Fast Track AI to support fully agentic CRM workflows, enabling staff members to interact with the platform through natural language and assign end-to-end CRM tasks to AI agents.
Andreas Hackl, Head of Operations at bet-at-home, commented:
“We needed a platform built for the realities of operating in regulated European markets, with the data foundation and agility to engage players consistently across our brands. Fast Track gives us exactly that, and we are excited about what this partnership will let us build for our players.”
Simon Lidzén, Co-Founder and CEO of Fast Track, added:
“bet-at-home has built one of European betting’s most recognised brands over more than two decades, and across exactly the kind of regulated, competitive markets Fast Track was built for. We are looking forward to the work ahead together.”
