Becoming the Club’s Official UK and Ireland Betting Partner
Leeds United has announced a new multi-year partnership with international sports betting and gaming company BOYLE Sports, establishing the brand as the club’s official UK and Ireland Betting Partner for the 2026/27 Premier League season.
The agreement brings BOYLE Sports together with the club’s fanbase to deliver memorable matchday experiences. As part of the collaboration, BOYLE Sports branding will be prominently featured around Elland Road Stadium, incorporating matchday LED advertising and permanent signage in the John Charles West Stand. Additionally, the partnership will roll out a variety of fan-focused activities, competitions, and custom content throughout the season.
Expanding Football Sponsorships
Founded in 1982, the family-owned BOYLE Sports operates over 400 retail shops and employs more than 2,700 staff across Ireland, the UK, and Gibraltar. This collaboration represents the latest expansion of the brand’s growing football sponsorship portfolio, further consolidating its market presence across the UK and Ireland.
Executive Perspectives
Liam McKee, Head of Sponsorship at BOYLE Sports, commented:
“Leeds United is a truly iconic club with a rich history and one of the most passionate fanbases in English football. We’re thrilled to partner with the club as its UK and Ireland Betting Partner, and we look forward to creating engaging and memorable experiences for supporters throughout the season.”
Phil Hardman, Partnerships Director at Leeds United Football Club, added:
“We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations. It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games!”
