Kambi has announced that it renewed its sportsbook partnership with JOI Gaming and its Jacks nl brand by signing a new multi-year agreement.
Through this deal, Kambi ensures that the Jacks nl brand will continue to operate in the regulated market of the Netherlands by using Kambi’s Turnkey Sportsbook.
Originally signed in December 2020, the partnership laid the groundwork for Jacks.nl’s official entry into the regulated online gambling market of the Netherlands in 2021.
Ever since, this strategic collaboration has helped the Dutch opeartor build a strong presence in both the sports betting and online casino realms, establishing itself as one of the top operators in the country.
As part of the extended agreement, Kambi will continue delivering its full sportsbook technology stack, including access to Kambi Engage and a range of third-party integrations, features designed to boost player engagement and allow for greater product customization.
Werner Becher, Chief Executive Officer of Kambi, commented on the partnership renewal and expressed delight with the prospect of continuing the collaboration with Kambi:
We are delighted to extend our valued partnership with JVH group. The success of Jacks.nl since its launch is a testament to the quality of its brand and operational expertise, combined with the power and flexibility of Kambi’s Turnkey Sportsbook.
Eric Olders, Chief Executive Officer of JVH Gaming & Entertainment Group, echoed Becher’s sentiment by saying:
Kambi’s premium sportsbook has been instrumental in allowing us to become a go-to destination for sports bettors in the Netherlands. Extending this partnership was a natural step, and we are excited to continue building on our strong momentum and further enhancing our online sports betting offering alongside Kambi.
Similarly, in March 2025, Kambi also teamed up with leading software provider Octoplay in a bid to further diversify its digital casino content offering in the regulated market of the Netherlands.
Consequently, by entering strategic partnerships with top brands from Europe and North America, Kambi continues to serve operators and establish itself as the go-to solution for leading operators across regulated markets.
