The innovative iGaming studio Incentive Games has entered an exclusive distribution partnership with the leading Light & Wonder in a bid to expand its presence in several regulated markets across the worldwide gaming industry.
As a result of this collaboration, Incentive Games will now get a chance to introduce its cutting-edge portfolio to players from Europe, North America, the United Kingdom, and South Africa, a move that will undeniably further boost its global outreach.
This means that both the free-to-play and pay-to-play titles produced by Incentive Games will now be available to a global audience, something that will be possible via the extensive operator network and content marketplace of Light & Wonder.
Ahmed Baker, the recently appointed Chief Commercial Officer at Incentive Games, commented on the development and said that this deal is a major milestone for the company as it allows the company to distribute its games via a leading aggregator, having previously worked directly with leading gaming operators.
This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.
Similarly, Steve Mayes, Senior Director of Partners at Light & Wonder, echoed Baker’s sentiment and said that the foremost aggregator is thrilled with the prospect of working closely with Incentive Games and distributing their content to the aggregator’s vast network of operators.
We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customizable crash and fast game content to all major regulated markets.
In related news, Incentive Games marks a second partnership with a top-tier gaming aggregator after the company revealed that it entered a similar distribution agreement with Aristocrat Interactive for the same purpose of increasing its global presence.
