In a significant expansion of its real-time information ecosystem, Google is integrating comprehensive esports data from Kambi across Google Search and the Google App.
This partnership, facilitated through Kambi’s Abios esports division, will cover four of the world’s most popular competitive titles: League of Legends, Counter-Strike, Dota 2, and Valorant.
A Milestone for Esports Visibility
The integration provides users with instant access to match schedules, fixtures, in-game statistics, and detailed player and team data. This collaboration is viewed as a major endorsement of the data infrastructure developed by Abios over several years, marking a transition for esports from niche online communities to the primary digital storefront of the internet.
Werner Becher, CEO of Kambi Group, described the deal as a landmark achievement with Google:
“Partnering with Google is a significant milestone for Kambi and Abios, and a strong endorsement of the advanced data infrastructure and expertise we have developed over many years. With Google’s global scale, this collaboration will help elevate the way esports data is accessed and experienced by audiences around the world.”
Meeting Global Demand
As competitive gaming continues to rival traditional sports in viewership and engagement, the demand for structured, high-fidelity data has skyrocketed. Google’s move ensures that fans no longer need to navigate specialized forums or third-party apps to find reliable stats and scores.
Marvin Brischke, EMEA sports partnerships lead at Google, added:
“Esports continues to grow in popularity globally, and we’re pleased to work with Kambi and Abios to improve the breadth of esports information available to our users.”
This partnership reinforces Google’s strategy of becoming the ultimate destination for “live moment” data, ensuring that esports fans receive the same level of granular detail as fans of football or basketball.
