ELA Games is significantly expanding its footprint in the regulated Danish market through a new strategic content distribution agreement with prominent operator Betsson.
This partnership will see a curated selection of ELA Games’ popular online slot titles, including standout games such as Cash of Gods, Flame Fruits Frenzy, and It’s Shark Time, become available to Betsson’s extensive player base in Denmark.
The deal marks a key milestone for both companies, enhancing the gaming portfolio for Betsson while providing ELA Games with access to a major operator network.
This collaboration follows a period of notable activity and growth for both organizations.
Betsson, which first launched its flagship brand in Denmark in August 2023, recently announced strong financial results for the second quarter of 2025, reporting a 12% year-on-year revenue increase to €303.7 million.
Betsson CEO Pontus Lindwall has indicated that a strategic “ramp up” is planned for the second half of the year, and this new content deal appears to be a part of that initiative.
Laura Peretta, Head of Supplier Relations at Betsson Group, commented on the partnership, stating:
Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.
For ELA Games, this agreement is the latest in a series of successful moves to solidify its position in Denmark.
The supplier initially entered the market in March through a collaboration with Royal Casino, secured its fourth national supplier license, and appointed the experienced Marharyta Yerina as its new Managing Director in April. A further partnership with Tivoli Casino was announced in May.
Yerina expressed her enthusiasm for the new deal, saying:
The partnership with Betsson is a key step for our growth trajectory… We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.
