EGT Digital has integrated its proprietary in-house casino games onto SportPesa’s platform across Kenya, Tanzania, and South Africa.
Bringing in-house casino games to African markets
The partnership expands EGT Digital’s operational footprint in Africa by bringing its extensive gaming portfolio to the established operator’s player base.
The live integration adds EGT Digital’s high-quality casino portfolio directly to SportPesa’s existing content suite. Operating across Kenya, Tanzania, and South Africa, SportPesa features a diversified product ecosystem that includes sports betting, live wagering, casino content, and jackpots. For EGT Digital, the partnership serves as a key pillar in its international growth strategy, focusing on distributing proprietary games through established operators.
Zsuzsanna Zeibig, General Manager of EGT for Africa, stated:
“SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers.”
Zeibig added:
“This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further.”
Adam Beighton, Director of Commercial Operations at SportPesa, commented:
“Our partnership with EGT Digital will offer SportPesa customers even greater choice and a richer gaming experience.”
Beighton also noted:
“As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future. EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level.”
