Bundesliga International is enhancing its long-standing partnership with sports technology giant Sportradar to introduce a new suite of data-driven products for the global betting and gaming market.
The strengthened agreement aims to accelerate innovation, enhance the viewing experience for fans, and deliver next-generation digital content powered by exclusive data from Germany’s top football league.
Building on a relationship that dates back to 2005, the collaboration leverages Sportradar’s proprietary technology and the 3.6 million data points collected from every Bundesliga match.
Ahead of the 2025-26 season, a range of engaging new products has been launched and made available to Sportradar’s global client base. These include:
- Live Player Markets: Using advanced AI and real-time player tracking data to create approximately 240 new in-play betting opportunities per match.
- 4Sight Streaming: An award-winning streaming technology that incorporates AI-driven animated overlays and actionable insights directly into the live video feed.
- Enhanced Live Match Tracker: A feature powered by tracking data and computer vision to keep fans engaged with in-play betting opportunities directly within betting apps.
Executives from both organizations highlighted the innovative spirit and long-term vision of the partnership.
Peer Naubert, Chief Executive Officer of Bundesliga International, stated:
“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry. This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
Patrick Mostboeck, SVP Fan Engagement at Sportradar, added:
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world. Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.”
