Multi-Year Agreement Includes Omnichannel Modernization via LotosX Omni and PlayerX PAM Platforms Across Irish National Lottery Infrastructure
Lottery technology provider Bally’s Intralot S.A. has announced that its Irish subsidiary, Intralot Ireland Limited, has signed a major seven-year (7) contract extension with Premier Lotteries Ireland (PLI). The agreement extends the partnership through November 2034, aligning with the remainder of PLI’s official operating license for the Irish National Lottery.
Under the terms of the renewed contract, Bally’s Intralot will oversee a comprehensive technological modernization of PLI’s core infrastructure. The upgrade centers on deploying the company’s next-generation LotosX Omni solution alongside its PlayerX Player Account Management (PAM) platform to unify digital and retail lottery sales across Ireland.
Technical Transformation: LotosX Omni and PlayerX Architecture
The modernization initiative establishes a scalable, cloud-native foundation intended to accelerate product rollout cycles while maintaining operational stability across physical retail terminals and online channels.
Core Systems & Managed Services Breakdown
The table below outlines the primary modules and technical services deployed under the extension:
| Technology Module / Service | System Architecture Focus | Operational Value to PLI |
| LotosX Omni | Centralized lottery management solution | Powers unified retail and digital transaction processing across channels. |
| PlayerX PAM | Advanced Player Account Management platform | Handles digital user registration, wallet mechanics, and player safety tools. |
| Retail & Instant Management | Integrated device and instant games control | Enhances terminal oversight, inventory tracking, and point-of-sale efficiency. |
| Cloud & Cyber Infrastructure | Managed cloud operations and cybersecurity | Ensures high system availability, data security, and resilience during peak draw events. |
Executive Perspective: Long-Standing Collaboration and Future Vision
Leadership from both organizations highlighted that the contract extension builds on a decade-long partnership originally formed in 2014, establishing a foundation for responsible growth and technology innovation.
Cian Murphy, CEO of Premier Lotteries Ireland, emphasized the operational clarity provided by the long-term deal:
“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland.”
Robeson Reeves, CEO of the Bally’s Intralot Group, noted the strength of the technology deployment:
“We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”
