Affilka by SOFTSWISS, a leading affiliate management system, has launched a new API integration with the renowned performance tracker, Voluum.
This strategic collaboration is set to revolutionize iGaming acquisition strategies by consolidating traffic reporting, conversion tracking, and campaign optimization into a single, unified platform.
The integration directly connects Affilka’s affiliate management software with Voluum’s advanced click-tracking technology.
This allows both operators and affiliates to monitor campaign performance and access a wealth of data from a single interface, significantly reducing manual workflows and the need to switch between multiple systems.
A key technical advantage of the new setup is that it provides full conversion data without requiring the creation of individual postbacks, simplifying the tracking process immensely.
For affiliates, this provides a powerful tool to review campaign performance in real time, with access to crucial metrics on traffic quality and conversion behavior in one dashboard.
For operators, the integration offers centralized reporting on key acquisition data, such as sign-ups and first-time deposit activity, and includes role-based features that allow internal teams to manage their efforts using a single, unified data source.
In an era of tightening regulation and a need for greater transparency, this collaboration brings together two powerful platforms to offer exclusive insights and a unified performance view.
By enabling automated campaign adjustments based on performance trends, the integration reduces manual reporting tasks and gives partners access to unified analytics across all their paid and affiliate traffic channels, empowering them to make smarter, data-driven decisions.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS:
“Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”
Kamila Luksza-Szpyt, Managing Director at Voluum:
“In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”
