In a significant move to broaden its global reach, top iGaming content provider 7777 gaming has announced a strategic partnership with Betika, a leading online gaming platform in Africa.
This collaboration will introduce 7777 gaming’s certified, next-generation titles to millions of players across Betika’s extensive network, which spans Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia.
The agreement marks a key milestone in 7777 gaming’s 2025 global expansion strategy and signifies its official entry into the rapidly growing African iGaming sector.
Players on the Betika platform will soon gain access to a diverse portfolio of engaging content, including popular slot titles such as Mayan Gold, Sea of Treasures, and Crazy 100 Bucks, alongside a range of instant win games.
Underscoring its long-term commitment to the continent, 7777 gaming recently appointed Ambani Netshishivhe as its Regional Director for Africa.
This strategic hire is expected to leverage local market expertise to accelerate the company’s growth and solidify its presence in key jurisdictions.
For Betika, the partnership aligns with its mission to provide innovative and responsible entertainment. The operator aims to enhance its user experience by integrating 7777 gaming’s unique content, which includes competitive gaming and live numbers draws.
This deal follows 7777 gaming’s successful market entries in Peru, Brazil, Colombia, Croatia, and Italy, further cementing its position as a provider of next-generation content on a global scale.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said:
At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity. With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.
Peter Stagles, Group Chief Product Officer at Betika, commented:
We are excited to welcome 7777 gaming’s innovative portfolio to our platform. Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences. 7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.
