Live casino supplier Imagine Live has officially finalized a comprehensive international distribution agreement alongside Novibet.
The strategic partnership will deploy the studio’s full portfolio of live dealer titles across the operator’s expanding regulated digital gaming networks spanning Europe and Latin America.
Targeted Multi-Market Integration and Studio Scale
Under the terms of the multi-market compact, Imagine Live will integrate its complete live casino catalog across all of Novibet’s active licensed jurisdictions. The commercial rollout places a heavy focus on the high-volume corridors of Greece and Brazil, delivering highly customized gaming environments via localized tables staffed by native Greek and Brazilian Portuguese-speaking game presenters.
Launched originally in 2022, Imagine Live has built a substantial operational footprint that includes over 200 active tables situated within advanced studio facilities in Armenia, Romania, and Spain, representing over 18,000 square meters of dedicated live casino space. The provider maintains strict regulatory compliance through official licenses issued by the United Kingdom Gambling Commission (UKGC), the Malta Gaming Authority (MGA), Romania’s National Gambling Office (ONJN), and the Hellenic Gaming Commission (HGC).
To ensure operational reliability, the company incorporates artificial intelligence across its studio logistics to manage transaction risks and ensure performance consistency. Founded in 2010, Novibet operates its global gaming network via a proprietary technology platform, supporting B2C operations across Greece, Mexico, Brazil, Ireland, Finland, Chile, Ecuador, Cyprus, and New Zealand.
A Shared Focus on Technical Innovation
Nadiya Attard, Chief Commercial Officer at Imagine Live, stated that the alliance reflects their core strategy of partnering with structurally sound operators in highly competitive markets:
“This partnership is a good example of the direction we are heading. Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local expertise and a clear focus on the player experience. That is exactly the kind of operator we want to be working with, and I am looking forward to growing this relationship.”
Fotini Matthaiou, Executive Casino Director at Novibet, added that the supplier’s focus on embedding AI and structural localization matches the brand’s long-term vision:
“Imagine Live stood out to us for several reasons. The scale of their studio operations across Armenia, Romania and Spain, the speed and flexibility with which they operate, and the way they have embedded localization into their product from the ground up, were all key factors for us.
Their approach to innovation, including the integration of AI into their day-to-day operations, also demonstrates a forward-thinking mindset that aligns strongly with our own vision. Combined with their commitment to delivering high-quality live casino experiences, this makes them a strong fit for Novibet as we continue to enhance our offering across multiple regulated markets.”
