WOW Partners
The affiliate program for the Wazamba, Bankonbet, Alf, Cadoola, BoaBoa, Legiano and SG casinos, with tiered revenue share up to 60%.
About WOW Partners
WOW Partners is the official affiliate program for a portfolio of casino and sportsbook brands. It recruits affiliates to promote its own operator brands, giving them tracking, reporting and marketing materials for the whole group from one account. It should not be confused with WOW Vegas Partners, a separate program for a social casino.
The Brand Portfolio
The program is the affiliate channel for Wazamba, Bankonbet, Alf Casino, Cadoola, BoaBoa, Legiano and SG Casino. These brands share themes and platform elements, and partners can direct traffic to whichever casino or sportsbook suits a given market or campaign, rather than being limited to one site.
Revenue Share at WOW
WOW Partners places affiliates on a net revenue share plan for casino and sportsbook products, with a tiered structure based on the net revenue their referred players generate each month. The revenue share starts at 45 percent and rises to 60 percent, which is high relative to many programs, and CPA and hybrid deals are available on request. Commissions are calculated monthly and usually sent within about 20 days of the invoice, through Skrill, Neteller, Bitcoin or bank transfer, with the exact rate agreed with an affiliate manager.
Reach and Value
With a spread of casino and sportsbook brands, the program targets a broad international audience rather than a single market. For an affiliate, the draw is a high headline revenue share across several brands; the practical value depends on how those brands are licensed and how they convert in the territories a partner works, and on where a partner lands in the tiered structure, since the top rate rewards higher monthly revenue. The high headline share and the breadth of casino and sportsbook brands are the main draws, so the program tends to suit partners who can move meaningful volume across more than one brand.
Updates from WOW Partners
This section collects Gamblers Connect coverage of WOW Partners, with each article and this profile linking to one another.
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