Royal Partners

Program Snapshot

Royal Partners is an affiliate program and direct advertiser for a portfolio of in-house casino brands. Founded in 2019, it owns and promotes its own multilingual, Curacao licensed casinos rather than acting as a network for outside operators, and it gives partners tracking, reporting and creatives across the whole portfolio from one account.

The In-House Brands

The program is the direct advertiser for a set of brands that includes STARDA, SOL, 1GO, DRIP, Fresh, Jet, Legzo, IZZI and Monro, with more than sixteen casinos in total, each holding a Curacao licence. Because the brands are built and owned in-house, partners can match a specific casino to a given market, language or audience and switch between them within the same program.

Payout Models

Royal Partners offers three commission models: revenue share, CPA and a hybrid of the two. Its revenue share can pay a high share of the net revenue a partner's players generate, which the program describes as up to around 60 percent, while CPA pays a fixed amount per qualified depositing player and the hybrid blends the two. The program states that revenue share earnings are paid monthly, around the fifth of the following month, with the exact rate set with an affiliate manager.

Markets and Languages

The program leans on multilingual brands and localized payments to work across several regions, including the CIS countries, parts of Europe and Latin America. For an affiliate, the appeal is a large, in-house brand set under one direct advertiser; the practical value depends on how the individual casinos convert in the territories a partner targets. Running its own brands as a direct advertiser also means the program controls the product and the offers end to end, rather than depending on a third-party operator's decisions.

Royal Partners: In the News

Gamblers Connect coverage of Royal Partners is collected here, with each article linked to and from this profile.