By combining Sportradar’s data and AI capabilities with Fincore’s execution layer, operators can activate personalised experiences instantly, within their existing platforms.
Fincore, the modular gaming technology platform, and Sportradar, a leading global sports technology company, have announced a strategic integration enabling operators to act on AI-driven insight in real time, within their existing platforms.
A Modular Approach to Modern Infrastructure
Fincore’s TRI ecosystem is purpose-built for the realities of modern gaming infrastructure. Modular by design, it exposes only the components an operator needs and integrates cleanly into existing PAM, gaming and bonus systems, without requiring wholesale replacement.
It also meets the rigorous audit and access-control requirements of regulated markets worldwide. Whether operating a legacy stack or a greenfield platform, Fincore’s architecture adapts to the operator. Not the other way around.
What VAIX Brings to the Execution Layer
Into that execution layer, the partnership brings Sportradar’s VAIX: a suite of AI models delivering personalised recommendations and player insight predictions across sports and casino. VAIX operates in real time, monitoring player activity as events unfold and triggering contextually relevant recommendations and rewards during live play.
Within days of a player’s first activity, it produces high-accuracy forecasts of lifetime value, churn risk, deposit likelihood and bonus optimisation, enabling operators to act on intelligence precisely when it matters most.
Closing the Gap Between Prediction and Action
Most platforms can generate insight. Acting on it in real time, within a live environment, is far more complex. This integration enables:
- Real-time activation of personalised player experiences
- Seamless integration into existing PAM and CRM systems
- No disruption to live operations
Together, the two platforms close the gap between prediction and action. Sportradar provides industry-leading intelligence; Fincore provides the execution layer that enables operators to act on it in real time, within their existing systems. The result is faster, more precise and commercially measurable personalisation, delivered without the integration overhead or internal development effort that has historically limited adoption.
Leadership Perspective
Mateja Popovic, CEO, Fincore:
“The technology landscape in gaming is evolving, and operators are increasingly looking to embed best-of-breed innovation directly into their core operations. Our partnership with Sportradar enables operators to act on AI-driven insight instantly, closing the gap between prediction and execution. By delivering personalised and automated recommendations without disrupting existing platforms, we help operators unlock greater engagement and more effective promotional strategies.”
Andreas Hartmann, VP Personalisation, Sportradar:
“Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player behaviour, lifetime value and churn risk in real time. With Fincore’s TRI platform enabling seamless execution and deep personalisation, this integration allows us to translate AI-driven insight into measurable commercial impact across the player journey.”
