Premium B2B igaming supplier Expanse Studios, an enterprise division operating under parent company Meridian Holdings Inc., has finalized a comprehensive strategic distribution agreement with prominent Serbian omnichannel operator MaxBet.
The technical alignment integrates the studio’s proprietary software catalog straight into MaxBet’s expansive digital infrastructure, accelerating the brand’s reach across Southeast Europe.
Capitalizing on a High Growth Regulated Market
MaxBet functions as a key regional asset for international betting conglomerate Flutter Entertainment, which initially completed its buyout of the Serbian operator to anchor its long-term expansion across the Balkan Peninsula. Under the terms of the distribution compact, the partnership has entered full operational effect, with Expanse Studios’ full suite of certified slot games, table titles, and mobile-optimized instant win games going live simultaneously across MaxBet’s digital casino lobbies.
The business alliance is intentionally structured to capitalize on a high-growth regulated gaming corridor. Industry data compiled by Statista projects that Serbia’s online gambling revenue is on track to scale up to $186 million annually by 2029. Because MaxBet reliably commands an estimated 15% to 20% online market share within the country, the integration delivers high-volume local player exposure for the developer’s content engines.
The launch reinforces Expanse Studios’ broader commercial model, which has scaled its global B2B distribution footprint to encompass more than 1,500 active operator partnerships and a proprietary portfolio exceeding 70 certified titles. The studio focuses on delivering heavily localized, mathematically volatile slot content designed to satisfy the strict compliance, auditing, and licensing standards enforced across newly regulated European jurisdictions.
Leveraging Flutter’s Global Operating Scale
Damjan Stamenkovic, Chief Executive Officer of Expanse Studios, emphasized that the collaboration allows the game studio to seamlessly plug its game engines into Flutter’s premier capital and distribution pipelines:
“This agreement offers Expanse and Meridian direct access to Flutter’s increased global scale and capitalizes on the rising demand for our localized, high-performing content. With this collaboration, our focus remains on driving B2B growth through quality distribution and scalable partnerships with market-leading operators in regulated territories.”
