Award-winning game development studio Evoplay has announced the promotion of Diana Larina to the position of Chief Marketing Officer (CMO).
This elevation marks the culmination of a meteoric rise within the organization and underscores Evoplay’s institutional commitment to developing internal talent and fostering a leadership-heavy corporate culture.
A Career Built on Innovation and Results
Larina joined Evoplay in 2022 as Head of B2B Marketing and quickly made a name for herself by scaling the company’s partner-driven initiatives. Following her success as Head of Growth Marketing and subsequently Head of Marketing in 2024, her promotion to the C-suite is seen as a natural progression.
Throughout her tenure, she has been instrumental in Evoplay’s pivot toward a B2C-focused strategy, which emphasizes deepening player engagement through storytelling and innovative game design.
Ivan Kravchuk, CEO of Evoplay, praised Larina’s leadership qualities:
“From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”
An Industry Trailblazer
Larina’s work has not gone unnoticed by the wider iGaming community, earning her prestigious nominations such as Young Leader of the Year at the WIG Diversity Awards and inclusion in the Top 50 Masters of iGaming Marketing list.
Reflecting on her new role, Diana Larina stated:
“I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”
