Day 3 and final day of the AffPapa Conference Madrid 2026 is officially in motion this morning.
Following days of high-velocity sports tournaments, stadium excursions, and intensive exhibition hall networking, the summit is reaching its operational climax. High-level B2B matchmaking, commercial negotiations, and bilateral operator-affiliate meetings continue to fill the floor at a rapid pace.
While the presentation areas remain busy with continuous legal and data-driven discussions, three highly specialized afternoon sessions stand out as the absolute panels to watch during day 3 of the AffPapa Conference before the Madrid festival draws to a close.
10:40 – 11:20 | Spanish Market Regulations in iGaming
Location: Main Presentation Hall
As local administrative bodies step up compliance requirements across the Iberian Peninsula, navigating the local legal landscape has become a major technical hurdle. This session delivers a comprehensive overview of Spain’s current regulatory framework, detailing immediate compliance challenges, data verification rules, and the strict operational guidelines that global businesses must master to deploy their platforms successfully.
- Moderator: Santiago Asensi (Asensi Abogados)
- Panelists:
- Jeff Letlat (Anakatech Group)
- Alma Meglič (Raw iGaming)
- Aviv Sher (Codere Online)
- Eugenio Álvarez Fernández (Directorate General of Gambling Regulation – DGOJ)
13:50 – 14:30 | Women Redefining Leadership and Innovation in iGaming
Powered by Evoplay — Location: Main Presentation Hall
This flagship executive session brings a powerful, data-backed discussion to the stage regarding corporate leadership, professional diversity, and the structural ways women are actively shaping the future of the gaming industry. Moving past standard talking points, the panel breaks down technical innovation, operational scaling strategies, and corporate governance within global gaming enterprises.
- Moderator: Liga Tarasova (PRace)
- Panelists:
- Diana Larina (Evoplay)
- Ayelet Mamo Shay (Benefit Business Solutions Ltd)
- Marharyta Yerina (ELA Games)
- Valentina Bagniya (SOFTSWISS)
- Roberta Nicholls (Openbox Gaming)
14:30 – 15:10 | Buy the Traffic or Build the Brand? Paid Media vs Organic Strategies in iGaming
Location: Marketing & Traffic Track
With customer acquisition costs (CAC) hovering at record-high levels across newly regulated international jurisdictions, the balance between quick traffic wins and structural brand equity has never been more vital. This session provides a tactical comparison of immediate paid acquisition versus long-term, organic search engine optimization (SEO). Industry strategists will cross-examine exactly how to balance both channels to generate a sustainable return on investment (ROI) and lower user churn.
- Moderator: Brendon Spiteri (Routy)
- Panelists:
- Aleksandar Dašić (Bragg)
- Emma-Elizabeth Byrne (Gentoo Media)
- Txema Hermoso (Doctor Seo)
- Vitaly Balakhonov (GEARRRR.Agency)
- Andrew Moore (Socialtrend)
As the curtains close on this year’s edition of the AffPapa Conference Madrid, the strategic blueprints drawn over the last three days across technical optimization, regulatory compliance, and diverse corporate leadership will undoubtedly serve as the primary foundational pillars driving the global iGaming ecosystem forward into its next decade of growth.
