Strategic Advisor

Gali Hartuv is Strategic Advisor at The Playa, with more than fifteen years building VIP programmes in iGaming. He drives VIP strategy, retention and loyalty design, from AI-powered VIP identification and hyper-personalisation to scaling operations across markets and cultures, informed by 50+ brands built or optimised. Bringing an operator's perspective, he writes for Gamblers Connect on VIP strategy, retention and player engagement.