Fast-Betting Content Provider Secures Vendor Registration to Deliver Setka Cup and ESportsBattle Portfolios via bet365
Betting and gaming content provider BETER has officially expanded its US market footprint into its tenth state after being granted a Vendor Registration license by the Virginia Lottery. The regulatory approval enables the company to supply its exclusive live streaming, real-time data, and hyper-accurate odds directly to licensed operators across the Commonwealth of Virginia.
Through long-standing operator partner bet365, local bettors in Virginia can now access BETER’s prominent fast-paced offerings, including live data and streams from the Setka Cup table tennis tournaments and ESportsBattle competitions.
Growing US Presence and Product Portfolio
Virginia becomes the tenth US jurisdiction where BETER’s exclusive content is authorized, joining a regulated footprint that already includes New Jersey, Florida, Colorado, Arizona, Indiana, Iowa, North Carolina, Illinois, and Kentucky.
BETER produces over 700,000 fast-paced esports and sports events annually, delivering up to 50 betting markets per event and helping operators achieve an average profit margin of 7.5% or higher. The company’s portfolio features:
- ESportsBattle: Encompassing eFootball, eBasketball, eHockey, and eTennis.
- Sports Content: Including the Setka Cup table tennis league and the BSKT Cup basketball league.
All events and streams are backed by an internal Integrity team that ensures strict adherence to fair play standards through 24/7 monitoring, alongside close collaborations with global sports governing bodies, the International Betting Integrity Association (IBIA), and the Esports Integrity Commission (ESIC).
Executive Commentary
Highlighting the strategic importance of the milestone, Gal Ehrlich, CEO at BETER, stated:
“Virginia is one of the most competitive sports betting markets on the East Coast, and reaching a tenth US state gives BETER a regulated footprint that very few fast-betting content providers can match. Bettors across the US are giving more and more of their attention to short-form, always-on content, and that shift shows no sign of slowing. Our long-term vision is about building the content infrastructure that allows operators to run a genuine round-the-clock product in every regulated market that matters, and Virginia takes us another step closer to that.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Every US state sets its own rules, documentation standards, and timelines, and meeting them takes sustained, detailed work. Securing a Vendor Registration license in Virginia is the result of that work, and of a compliance culture that treats full alignment with each regulatory framework as the starting point rather than the finish line. The US remains the single most strategically important market in BETER’s global plans. With ten states now approved, our team is continuing to progress applications across further jurisdictions, and we fully expect to add to that number in the months ahead.”
