Rubens Barrichello, one of the best Brazilian Formula 1 drivers of all time, has extended his partnership with one of the foremost aggregation platforms on the planet, Softswiss.
As a result, Barrichello will continue to serve as the Softswiss Non-Executive Director in South America, further building on a lucrative partnership which saw Softswiss attract many new clients from the region.
The partnership between these two started back in April 2024 and sought to introduce the Formula 1 legend as a spokesman for Softswiss at key business and industry events, both internationally and in Latin America. This allowed Barrichello to foster strategic relationships with both communities and clients alike.
In addition to this renewed partnership, Barrichello will also play an integral part in Softswiss’ broader strategy to boost market growth in a unique mixture of cutting-edge tech and cultural appeal.
One of the first gigs in which the legendary driver took part after signing the renewal was being the main speaker at the recent SiGMA Americas 2025, which took place in São Paulo, Brazil.
Moreover, Barrichello also took part in plenty of social and charitable projects in the region, including a donation to those hit by the floods in the Rio Grande, a noble, personal initiative that was supported by none other than Softswiss.
Rubens Barrichello commented on this historic development and expressed pride and excitement with the prospect of extending the fruitful collaboration with Softswiss, highlighting the unique opportunity to make a positive impact across the sector and the region.
I’m proud to continue this journey with Softswiss. Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.
Ivan Montik, Founder of Softswiss, echoed Barrichello’s sentiment and underlined the Formula 1 driver’s global reputation and integrity as some of the key attributes that are crucial for his success when it comes to connecting to both partners and audiences in both Latin America and internationally.
Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does. Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.
