Professional poker player and content creator Abby Merk has entered a strategic partnership with the leading brand BetMGM in a bid that will see her become the content partner and brand ambassador for BetMGM Poker.
A professional poker player and a popular content creator, the 24-year-old Chicago-based Abby Merk will join BetMGM Poker for the purpose of boosting the company’s reach in the global poker community.
Merk started out in finance and later transitioned to professional poker and content creation, a move that saw her gain more than 100,000 followers on Instagram and YouTube, making her one of the most popular poker content creators in the world.
Through her poker expertise, Merk will help BetMGM appeal to a broader community and help shape the brand’s content strategy by appearing in a variety of poker events that will take place at venues owned by MGM Resorts International.
As a result, Merk will contribute to BetMGM with her unique insights, collaborate with the leading gambling company, extend her knowledge to poker enthusiasts both in person and online, and create various educational resources for BetMGM Poker players.
Abby Merk commented on the partnership and expressed excitement with the prospect of partnering with an esteemed brand such as BetMGM, highlighting her long-lasting desire to collaborate with a reputable brand that “aligns” with her values.
Throughout my time in the poker industry, it has always been my dream to partner with a brand that aligns with my values of honour, integrity, and respect while demonstrating a true love of the game. I am so proud to announce that I have partnered with BetMGM as a poker ambassador for 2025! I look forward to growing the game and building an amazing future with them.
Similarly, Casey Hurbis, Chief Marketing Officer at BetMGM, said that Merk’s reputation, love and talent for the game are the perfect attributes to help the company in its mission to improve the poker community.
Abby Merk’s winning personality and love of poker reflect the type of excitement we are building in the poker community.
