Novomatic, one of the biggest iGaming brands on the planet, has revealed that the company has acquired the French casino group Vikings Casinos SAS in a bid that will see the iGaming giant further expand its already-strong presence in Europe.
As per the official statement of Novomatic, despite the signing of the deal, the acquisition is still subject to specific regulatory approvals and conditions, though this paperwork is expected to be concluded in the upcoming days.
This partnership will boost the recent international growth of Novomatic, and allow the company to secure a strong foothold in France, one of the biggest and most lucrative iGaming markets on the Old Continent. Once the deal is fully completed, Novomatic plans to continue with its rapid expansion in France and eventually establish itself as the leader of the market.
Luc Le Borgne, Chief Executive Officer at Vikings Casinos SAS, commented on the acquisition and said that this deal will only benefit his team, expressing optimism about the prospect of working together with an esteemed brand such as Novomatic.
We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position in the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner.
Similarly, Stefan Krenn, Executive Board Member at Novomatic, said that his company is excited with the prospect of acquiring Vikings Casinos SAS, and highlighted that this agreement will only help Novomatic cement its position as a top player in the European gaming market.
With this step, we have successfully laid the foundation for further sustainable growth in France.
Vikings Casinos SAS is a top-tier French gaming operator that is based and operates from Falaise, France. The company currently owns more than 10 live gaming venues across the country, including a casino in the popular Côte d’Azur, and enjoys a reputation as one of the leading casino chains in France.
Novomatic is one of the biggest and most influential companies in the entire iGaming industry, currently operating more than 2,000 casinos in 50 countries around the world. The company, founded way back in 1980, has more than 25,300 employees at the moment and offers B2B services in a mind-blowing 120 global gaming markets.
