Pragmatic Play, one of the top global software providers, has announced a new sponsorship deal with MotoGP team Aprilia Racing in a bid that will see the supplier logo featured across all of Aprilia’s merch.
This historic deal will be for the upcoming 2025 MotoGP season and will include the branding of Pragmatic Play featured across the motorcycles, promotional materials, and team gear of Aprilia Racing throughout the season.
One of the most decorated Grand Prix teams in the history of the competition, Aprilia Racing will start the 2025 season with a championship-worthy lineup consisting of 2024 World Champion Jorge Martin and the ultra-talented Marco Bezzecchi.
The opener for the new season is scheduled for the 2nd of March and will mark the 77th season of the world’s most prestigious motorcycle racing tournament.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on this lucrative partnership and said that her company is “delighted” to sign a partnership deal with a brand with such a “rich racing pedigree”, describing Aprilia Racing as the “perfect partner”.
With its rich racing pedigree, relentless drive to succeed and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play. We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide.
Similarly, Massimo Rivola, CEO of Aprilia Racing, said that the racing giant is “pleased” to partner up with a brand that is reputable as Pragmatic Play, highlighting the goal of the collaboration to build on trust, innovation, and shared vision for “the medium to long term”.
We are particularly pleased to welcome a new partner of the calibre of Pragmatic Play. The goal is to build a collaboration based on trust, innovation and a shared vision for the medium to long term.
This partnership with Aprilia Racing is just one example of the several lucrative partnerships forged by Pragmatic Play with other leading brands in 2025 alone.
This includes the deal to become the exclusive live dealer provider of Flutter for the UK and Ireland, in a cooperation that will include covering big brands such as Sky Vegas, Betfair, and Paddy Power.
Another lucrative partnership is the deal with Sporting Risk, which saw the supplier significantly expand its sports betting offerings, and consequently, introduce new trading tools and player markets across the top global football competitions.
