Betsson announced that the leading online gaming platform will renew its sponsorship deal with one of the biggest and most followed football clubs in South America, Boca Juniors.
The new deal between Betsson and Boca Juniors will be active until December 2028, with the first partnership between these two giants in their respective industries being signed in June of 2023.
As a result, the globally-renowned operator will continue to act as the main sponsor and front-shirt partner of the 35x Argentine Primera Division champion, Boca Juniors. Betsson is known for its partnership with top football clubs from around the world, with the most notable deal being with Italian Serie A giants FC Inter.
Juan Roman Riquelme, President of Boca Juniors and former professional football player and legend, commented on the sponsorship renewal and said that the club is “delighted” with the prospect of continuing the collaboration with one of the top operators on the planet.
We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028. For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together.
Similarly, Jesper Svensson, CEO of Operations at Betsson, said that the company always “admired the rich history” of Boca Juniors, which is why the company is honoured to support a club of such a magnitude in a partnership that further strengthens its presence in the LatAm region.
We have always admired the rich history and legacy of Boca Juniors, and we are truly honoured to continue supporting this extraordinary club. As a company with Swedish roots, we feel a deep connection through both shared history and passion. This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”
*Interesting fact: In addition to Boca Juniors, Betsson is the official front-shirt sponsor of Italian side Inter and the official partner of Serie A club Tornio FC.
Maximiliano Bellio, Country Manager for Argentina at Betsson, added that the club’s upper management, particularly Mr. Riquelme, showed “great professionalism”, and that by renewing with Boca, the company is dedicated to cementing its local presence and promoting responsible gambling to “legal-age fans”.
From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region. With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.
