Lottoland, arguably the biggest and most widely-known lottery brand on the planet, has partnered with the leading software provider Greco in a partnership that will see the former integrate the latter’s cutting-edge software solutions.
This strategic partnership will see the lottery giant Lottoland integrate the state-of-the-art Gameplay Risk Engine produced by Greco, something that will undeniably give the company the upper hand when compared to its competitors.
The Gameplay Risk Engine by Greco will take the operations of Lottoland a step further, by offering a plethora of cutting-edge solutions such as enhancing player management, optimizing operational efficiency across all of its platforms, and minimizing risk.
More specifically, Greco’s Gameplay Risk Engine is an ultra-progressive piece of software that leverages extensive behavioural risk data and theoretical value modelling, making it perfect for operators who seek in-depth information to cut down costs and improve marketing efficiency.
Thanks to Greco’s unique Gameplay Risk Engine, Lottoland can extensively monitor player behaviours, all while ensuring a “seamless and secure” experience for its massive community of 20+ million customers.
Operating in 15 global markets, Lottoland is a leader among its peers and is known for revolutionizing the lottery realm, and consequently, becoming the first such company to reach a record-breaking 20 million customers worldwide.
By partnering with Greco and obtaining their cutting-edge software, Lottoland once again proves that it is at the forefront of the lottery market, as this operator constantly shows its dedication to delivering the ultimate player experiences, something that once again positions the company as a market leader.
Mike Kirwan, Vice President of Marketing & Commercial, commented on this strategic deal:
At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers
Ozric Vondervelden, Co-Founder & CEO of Greco, echoed Kirwan’s sentiment:
We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space.
