Pinnacle, a leading online gaming operator, has partnered with EveryMatrix for the purpose of launching its new casino brand with EveryMatrix’s cutting-edge module, CasinoEngine.
This partnership will see the CasinoEngine module expand Pinancle’s casino offering by giving players access to more than 31,500 titles.
In phase two, the partnership between EveryMatrix and Pinnacle will expand even further, with Pinnacle integrating gamification and bonus tools via EveryMatrix’s JackpotEngine and BonusEngine technology.
One interesting fact, the new casino brand by Pinnacle has been built from the ground up using technology exclusively by EveryMatrix primarily for its frontend.
The CEO of EveryMatrix CasinoEngine, Stian Enger Pettersen, commented on the partnership and expressed his excitement about the possibility of partnering with a tier-1 casino brand with a global reputation.
To partner with a brand as well-known and well-respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
Nicole Kalcheva, CEO of Pinnacle Casino, said that by partnering with EveryMatrix and using their CasinoEngine technology, Pinnacle has a chance to boost its casino sector, given that this operator enjoys a reputation as a top-tier sports betting and eSports platform.
Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.
One major reason why many operators choose EveryMatrix is the unique modular approach of the company where clients are allowed to tailor personalized experiences, using the modules that are only necessary to them. This means that each brand that partners with EveryMatrix has its own management and C-suite.
Alina Alexandru, COO of EveryMatrix, explained that the point of this personalized service is with the sole purpose of enabling operators to create “unique player experiences”, and more importantly, be different from the comptetition.
Our products are API based. Our strategy is to enable operators to build custom, specific, better or unique player experiences. They have to be able to distinguish themselves from the others.
