Rdentify Releases Revolutionary AI Responsible Gambling Customer Support

by Dimitri Dimitrov Published on September 10, 2024
Last updated on June 14, 2025
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The UK-based customer support and AI solutions leader in the field of responsible gambling, Rdentify, has expanded its customer-targeted AI functionality by releasing a revolutionary AI feature specifically for responsible gambling.

This groundbreaking feature developed by one of the leaders in this field can now offer the iGaming industry a full analysis of user interactions within casino websites, which is in addition to offering customer support conversations regarding the risks of player harm.

Among the long list of amenities and added functionalities is voice recognition integrated directly into the live chat of operators, as well as across phone channels and social media platforms, features that are meant to make the interaction between the player and the website seamless and more personalized.

Once activated, the AI feature will compile extensive reports and provide service data on specific customer preferences, gaming habits, frustrations, time spent on the website, quality score, and other user-specific behaviour activities meticulously tailored for each player individually.

As per the words of Daniel Brooks, CEO & Founder of Rdentify, the new update is all about better understanding the customer, tailoring specific preferences to improve the customer experience and most importantly, increasing safety.

Rdentify has been trusted by many of the biggest names in gaming for some years now to detect at-risk players. With this update, we’ve dramatically expanded its scope to the entirety of the customer experience. This is about elevating support by better understanding customer preferences and the way your CS team interacts with the user. Those who are using Rdentify are already reporting cost savings and improved performance across the board. We’re here to help you deliver more for your users.

Consequently, Rdentifu managed to merge machine learning, AI, and customer support into a single unit that is nothing short of brilliant. Not only does this completely change the way that players interact with casino websites, but it also provides detailed in-depth customer support tailored to the personal preferences of every iGaming enthusiast individually.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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