Creative iGaming studio Peter & Sons has officially expanded its footprint into the Baltic region, entering the regulated Lithuanian market through a new content distribution partnership with leading operator Betsson.
The deal successfully extends an existing relationship between the studio and the operator group, bringing Peter & Sons’ distinctive catalog live on Betsson’s Lithuanian casino offering.
The initial rollout features a selection of the studio’s most popular titles, including Ghost Father Awakened, Zombie Road, and Barbarossa: Dragon Empire, alongside other fan-favorite games from Peter & Sons’ growing portfolio. Known throughout the industry for bold art direction, original thematic concepts, and engaging mathematical mechanics, the studio’s releases offer a fresh aesthetic that stands out in crowded operator lobbies.
Executive commentary on the Lithuanian launch
Commenting on the milestone expansion, Yann Bautista, Founder and Commercial Director at Peter & Sons, stated:
“Entering Lithuania with Betsson is an exciting step for Peter & Sons. This launch combines two important parts of our growth strategy: opening a new regulated market and expanding with an operator we already know and value. Betsson has a strong international reputation and a meaningful local presence in Lithuania, making them an excellent partner for introducing our games to players in the market.”
Echoing this sentiment, Aurimas Silys, Managing Director at Betsson, added:
“We are pleased to welcome Peter & Sons to our Lithuanian casino offering as we continue expanding the range of high-quality content available to our players. Their games stand out for their distinctive art direction, original themes and engaging mechanics, making them a strong addition to our portfolio. We look forward to bringing their titles to Betsson players in Lithuania.”
Strengthening Baltic market presence
As regulated markets across Europe continue to prioritize compliance, localization, and high-quality player experiences, studio-operator alliances like the one between Peter & Sons and Betsson become pivotal for sustainable growth. By leveraging Betsson’s established local standing in Lithuania, Peter & Sons is well-positioned to introduce its unique creative vision to a receptive new audience, setting the stage for further expansion across the Baltics heading into 2027
