Platform provider Honoré Gaming has announced a strategic partnership with The Affiliate Platform (TAP) to integrate advanced affiliate management software across its entire operator network.
Aimed primarily at expanding operational capabilities across French-speaking Africa and Latin America, the collaboration enables operators utilizing the Honoré Gaming framework to execute comprehensive affiliate programmes directly within their existing technical setup, backed by Honoré Gaming’s dedicated in-house Marketing & Affiliation team.
Built specifically for the iGaming sector, TAP supports a robust client base of over 100 companies. According to the supplier, the platform handles approximately 35.5 million clicks and 1.4 million daily registrations across a vast affiliate network comprising more than 2.1 million partners.
The integration represents a major component of a broader platform stack update by Honoré Gaming. Because TAP is a sister product to Smartico, whose CRM and gamification tools were successfully deployed on the Honoré Gaming platform in May, players acquired through affiliates seamlessly transition into the retention and loyalty pathways operators already have in motion.
Executive perspectives on market expansion
Highlighting the operational advantages of the integration, Valentin Raigue, Chief Product Officer at Honoré Gaming, stated:
“Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support. We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.”
Echoing these remarks, Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, emphasized the strategic alignment in emerging territories:
“Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow. Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.”
Streamlining operations in high-growth regions
As operators increasingly look to scale efficiently across emerging digital economies in Latin America and Africa, unifying affiliate acquisition with automated CRM retention has become critical. By removing administrative friction and managing complex tracking workloads in-house, Honoré Gaming and TAP provide operators with a turnkey solution to maximize player lifetime value while minimizing overhead expenses.
The streamlined infrastructure ensures that marketing campaigns can launch rapidly without requiring cumbersome third-party workarounds. With both CRM and affiliate management harmonized under a unified technical architecture, Honoré Gaming continues to reinforce its competitive standing as a premier platform provider for international operators navigating complex regional markets throughout 2026.
