Live dealer and game show specialist Imagine Live has announced a major strategic partnership with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands. The agreement marks Imagine Live’s inaugural operator partnership in both regulated jurisdictions, representing a key milestone in the supplier’s ongoing international expansion strategy.
Under the terms of the deal, Gaming1 will integrate Imagine Live’s diverse content library across its local platforms in Belgium and the Netherlands. The upcoming rollout will feature an array of interactive live dealer games and engaging game show formats. While a definitive launch date was not disclosed, both enterprises confirmed that the exact scope and timing of the deployment will be determined individually for each market in strict accordance with applicable local regulatory requirements.
Prioritizing compliance and player protection
Regulatory compliance and player safety form the bedrock of the collaboration. Both Imagine Live and Gaming1 stressed that the integration will be executed with meticulous attention to jurisdiction-specific mandates, ensuring that technical quality is matched by responsible gaming safeguards.
Imagine Live develops and broadcasts its studio entertainment from dedicated production hubs located in Armenia, Romania, and Spain, where it manages a robust infrastructure comprising more than 200 operational tables. Since entering the market in 2022, the supplier has steadily scaled its product roadmap, expanding its specialized portfolio to encompass 19 distinct game types.
Executive perspectives on the collaboration
Commenting on the milestone agreement, Nadiya Attard, Chief Commercial Officer at Imagine Live, stated:
“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022. We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”
Echoing these remarks, Charlène Renier, Public Relations and External Communication Manager at Gaming1, added:
“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment. In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”
The partnership positions both companies to strengthen their market standing in the Benelux region, combining Imagine Live’s immersive studio production capabilities with Gaming1’s established operational expertise and regulatory compliance framework.
