The affiliate management platform has given affiliates a retention report it previously kept for operators, plus new API endpoints for building campaigns and tracking links without manual setup.
In an announcement on 30 September 2026, Affilka said affiliates can now run cohort analytics on their own traffic, grouping players by registration date or first time deposit (FTD) date to follow retention over time. The company says the report was previously available only to operators. The same release adds API endpoints that create marketing campaigns and generate tracking links, plus read only endpoints covering rewards, payments, commission structures, and the brands and landing pages available in each affiliate programme.
What the Cohort Report Shows
Affilka describes the cohort report as a way for affiliates to judge player retention and the long term performance of their traffic, rather than relying on static snapshot data. Players can be grouped by the date they registered or the date of their first deposit. Affiliates can filter and sort the report and choose which columns to display, within the access permissions each operator configures.
Cohort data can be exported to XLSX. The company says automated exports through its API are “rolling out soon”, without giving a date.
Campaigns and Tracking Links Through the API
The second change moves campaign setup into code. New endpoints let affiliates build marketing campaigns and generate tracking links over a direct API connection, which Affilka says removes the manual setup process entirely. The company aims the feature at affiliates running large scale operations or their own custom tracking stacks.
Alongside those endpoints, new read only endpoints let affiliates pull account information programmatically: rewards, payments, commission structures, and the brands and landing pages available in the affiliate programme. Affiliates who want API campaign creation enabled, or their cohort visibility settings changed, are directed to their designated affiliate manager.
Gleb Bichan, Head of Product at Affilka, said:
“Opening up cohort reporting and API campaigns generation directly to affiliates fundamentally changes how large scale partners operate. They no longer need to guess the lifetime value of their traffic or waste hours manually generating links. By giving them the same data depth and access that operators rely on, we enable them to scale faster and optimise their acquisition strategies.”
The company added that its next series of releases is already in preparation, without naming features or dates.
Where the Release Sits
Affilka launched in 2018 and began as an integral part of the SOFTSWISS Casino Platform before the two products were separated and Affilka was developed independently, according to its own website.
By its own count, published on 11 September 2026 in its H1 2026 report, Affilka has more than 480 active brands on the platform, up from more than 400 in H1 2025. The same report puts registered affiliate accounts at 621,869 since launch, including 81,053 registered in the first half of 2026. Gamblers Connect has not independently verified these figures.
GC Analysis: Operator Settings Decide How Far This Goes
Revenue share affiliates are paid on what their players are worth over time, so a report that follows a group of players from registration or first deposit onward answers a question a snapshot cannot: whether the traffic keeps paying back. On Affilka, that view previously sat with the operator. Opening it to affiliates puts both sides of the relationship in front of the same type of report, which gives discussions about traffic quality and deal terms a shared set of numbers to start from.
The API change matters most to the affiliates the release names: those running high volumes or their own tracking setup. Creating campaigns and links in code removes a manual task that grows with every brand, market and landing page an affiliate works with.
Two things are worth weighing. First, neither feature arrives uniformly. Cohort columns follow each operator’s access permissions, and API campaign creation has to be enabled through the affiliate manager, so what an affiliate can see and do will differ from programme to programme. The “same data depth” Bichan describes is, in practice, whatever each operator chooses to share. Second, automated cohort exports through the API are announced but not dated; until they arrive, cohort data leaves the platform as XLSX files. Gamblers Connect has not tested either feature.
