Before the first delegate scans a badge at Fiera Roma, the exhibition floor will have completed ten days of intensive stand building and setup. More than 7,000 event professionals and stand builders are deploying into the venue to construct over 1,000 booths across nine halls.
When SiGMA World officially opens on November 2, 2026, the construction site will transform into a temporary business district spanning 120,000 square meters, equivalent to seventeen football pitches placed side by side. The 2026 edition is powered by RedCore, returning to Rome as the event’s main sponsor.
Over the course of four days, SiGMA World is projected to attract more than 30,000 delegates, alongside 1,200 sponsors and exhibitors and a conference programme featuring over 550 speakers across five stages. SiGMA, Affiliate Grand Slam (AGS), AIBC, and FX World will hold their respective events in a unified location, preserving their specialized fields while giving participants cross-sector access to a broader industry ecosystem.
Navigating the nine halls and five stages
The Fiera Roma exhibition floor features no single linear path. Entering through the east side divides the experience into distinct corridors, with B2B gaming suppliers and operators occupying primary zones, consumer brands maintaining dedicated areas, and affiliates gathering around AGS. Meanwhile, AIBC incorporates artificial intelligence, blockchain, and emerging technologies, alongside a robust presence for finance and FX.
Hall 3 serves as a primary junction, housing SiGMA’s B2B and B2C activities around the Main Stage alongside a Media Zone and a VIP Lounge. The stage hosts prominent keynote sessions, beginning with investor Tim Draper before expanding into international expansion, regulatory compliance, and leadership over subsequent days. Hall 5 introduces the new Italy Stage, expanding the event’s conference lineup from four to five stages and establishing a dedicated forum for the local market. Furthermore, Hall 2 hosts the Affiliate Grand Slam stage, Hall 7 covers emerging tech via AIBC, and Hall 8 addresses financial markets and FX through the Global Finance Stage.
Exhibitor creativity and the Positive Impact Village
Exhibitors continue to redefine booth design standards. Building upon previous standout installations, such as Uplatform’s Italian courtyard and BetConstruct’s classical architecture, brands consistently turn their physical spaces into immersive experiences.
A notable non-commercial addition to the floor is the Positive Impact Village in Hall 5, co-hosted by the SiGMA Foundation and SiGMA World. The zone grants high visibility to social impact work across gaming, technology, and finance, allowing charities, NGOs, and corporate CSR programmes to present their initiatives directly on the main show floor.
Beyond meetings: sports, entertainment, and networking
To complement the busy business agenda, the expo incorporates extensive recreational and networking spaces. The Bloko Padel Tour begins at Caesar’s Club Padel before moving competitive matches into Fiera Roma across multiple halls, while a sponsored SOFTSWISS GoKart track delivers a live racing experience. Delegates can also utilize varied networking environments, including branded lounges operated by Stake, Soft2Bet, bet365, and Digistore24, alongside over 90 outdoor food and activity points.
Attendees can navigate the expansive venue efficiently by utilizing the SiGMA Match app to browse floor plans and pre-arrange meetings. SiGMA World runs at Fiera Roma from November 2 to 5, 2026.
