Sportsbook solutions provider BETBY has strengthened its footprint in the regulated Polish market by securing a landmark partnership with Tier 1 B2C betting brand Lebull.
Maintaining frontend familiarity while upgrading backend sportsbook capabilities
Under the agreement, BETBY will power the operator’s sportsbook with its advanced technology, extensive betting content, and comprehensive managed services.
The collaboration highlights the modular flexibility of BETBY’s sportsbook technology, allowing Lebull to preserve its existing frontend interface and user journey. By integrating BETBY’s platform behind the scenes, the operator can maintain a familiar experience for its players while upgrading its underlying trading and risk management infrastructure.
Through this integration, Lebull gains access to broad event coverage, unlimited betting options, and bespoke markets crafted by BETBY’s in-house trading team. Additionally, the operator will incorporate Betby Games, an award-winning proprietary esports portfolio comprising more than 40 titles, enabling round-the-clock betting content and localized engagement for Polish players.
Executive commentary
Stefanos Karakidis, Director of Business Development at BETBY, stated:
“The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology. We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry.”
Karakidis added:
“The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself.”
Konrad Łabudek, CEO at Lebull, commented:
“For us, maintaining a familiar and consistent player experience was a key priority, while also strengthening the quality and capabilities behind our sportsbook. BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management.”
Łabudek further noted:
“Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players. We see this partnership as an important step in further developing the Lebull sportsbook and strengthening our position in Poland.”
