Global sports streaming platform DAZN has appointed Hannah Whyte as its Interim Head of CRM for American sports, overseeing lifecycle marketing strategies for key properties including the NFL.
Scaling retention and engagement for American sports
Whyte steps into the role with over 13 years of experience driving retention, engagement, and growth across digital sectors.
In her new position at DAZN, Whyte will direct lifecycle marketing and retention initiatives for American sports broadcasts, focusing on subscriber engagement and retention around major properties like the NFL. With extensive background in scaling CRM teams, implementing marketing automation, and utilizing AI-enabled strategies, Whyte’s expertise is well-suited for managing high-volume streaming audiences.
Executive commentary
Announcing her new role across professional networking channels, Hannah Whyte stated:
“Excited to say I’m starting at DAZN on the 19th as Interim Head of CRM for American sports, including the NFL! It’s also my first contract role, which feels like a big (and very exciting) step.”
Whyte added:
“Thank you to everyone who’s helped me over the last couple of months, whether that was advice, an intro or a quick message to see how I was getting on – it all helped.”
Expressing gratitude to her recruitment partners, Whyte noted:
“And a special thank you to Ria Chin-You for the opportunity, and to Shaun McEvoy and Fabio Can Alesi for their support (side note, 3Search are a great agency, I’d recommend them to anyone job searching).”
Concluding her announcement, she shared:
“Can’t wait to get stuck in.”
