Extending the partnership for UEFA EURO 2028
The new agreement brings Betano back to the flagship tournament where its partnership with UEFA first began. During UEFA EURO 2024, Kaizen Gaming‘s Betano made history as the first iGaming brand to sponsor UEFA’s premier men’s national team competition. That collaboration has since broadened across European football, with Betano serving as the Official Global Sponsor of the UEFA Europa League and UEFA Conference League starting from the 2024/25 season.
UEFA EURO 2028 will gather Europe’s leading national teams across nine stadiums in eight cities located in the United Kingdom and Ireland, running from June 9 to July 9, 2028. The tournament aims to place European football at center stage while delivering memorable experiences for supporters across host nations and international audiences.
Executive commentary
Commenting on the renewed collaboration, Theodoros Theodoridis, General Secretary at UEFA, stated:
“We are delighted to continue our successful partnership with Kaizen Gaming and welcome Betano back as an official sponsor of UEFA EURO 2028. Following our collaboration at UEFA EURO 2024 and across the UEFA Europa League and UEFA Conference League, this agreement reaffirms our commitment to both developing the game and improving the matchday experience. We look forward to working together as we build towards UEFA EURO 2028.”
George Daskalakis, Co-Founder and CEO at Kaizen Gaming, added:
“UEFA EURO 2024 marked the beginning of an important partnership for Kaizen Gaming and Betano. Returning to the competition for UEFA EURO 2028 is particularly meaningful for us. More than anything, being part of the 18th edition of the UEFA European Championship is an opportunity for us to build on everything we have created together so far and take that relationship into its next chapter. And while the first kick-off in 2028 may still be some time away, today in Athens we begin the next chapter of our partnership on the road to UEFA EURO 2028.”
