ZEAL and Games Valley Join Forces to Expand in Germany

ZEAL and Games Valley Join Forces to Expand German iGaming Portfolio

by Dimitri Dimitrov Published on October 1, 2026

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Games Valley enters Germany in partnership with ZEAL promotional graphic featuring the German flag.

Key Takeaways

⏱ 2 min read

Strategic Content Integration — ZEAL has partnered with Games Valley to integrate virtual slot games from major international studios into its B2C brands, LOTTO24 and Tipp24

Renowned Provider Access — The aggregation platform grants access to popular games from developers such as Wazdan, NetEnt, Red Tiger, and Nolimit City

Dual B2C and B2B Focus — While immediately boosting ZEAL's customer-facing variety, the collaboration will eventually serve as a distribution channel for ZEAL's proprietary games

Market Expansion — The agreement marks Games Valley's official entry into the German iGaming market alongside local leader ZEAL

ZEAL and Games Valley have announced a strategic partnership that will see Games Valley provide virtual slot games from international studios to be integrated into ZEAL’s B2C brands, LOTTO24 and Tipp24. Through this collaboration, ZEAL is expanding its online games portfolio as part of its long-term growth strategy.

Expanding Content Through Games Valley’s Aggregation Platform

Utilizing Games Valley’s aggregation platform, ZEAL gains access to high-quality gaming content from prominent providers, including titles from Wazdan, NetEnt, Red Tiger, and Nolimit City. This partnership enhances ZEAL’s existing offerings and provides its customers with a wider selection of games.

Creating Opportunities Across B2C and B2B Sectors

Designed as a long-term collaboration, the partnership immediately strengthens ZEAL’s B2C presence while laying the groundwork for future B2B distribution. In the future, selected titles developed by ZEAL via its B2B brand, ZEAL Instant Games, are planned to be distributed to wider markets through Games Valley.

York Scheunemann, Vice President Games at ZEAL, said:

“Games Valley is a strong international partner whose technology and content offering are an excellent fit with our strategy. The partnership allows us to strategically expand our portfolio with attractive games from renowned providers and offer our customers even greater variety. At the same time, we are deliberately taking a long-term view of this collaboration: it strengthens our B2C offering today while opening up additional opportunities for our B2B business in the future. This makes the partnership another important building block in our growth strategy for the games business.”

Ariel Reem, CEO at Games Valley, added:

“ZEAL is an exciting and ambitious player in the games market, and we are delighted to partner with them as we take our important step into the German market. This partnership represents an important milestone for Games Valley and is a strong reflection of the quality of our technology and the strength of our global content network. We are excited to bring our portfolio of leading international content to ZEAL and its customers, while building a partnership that has the potential to grow well beyond the initial collaboration. Germany is an important market for us, and we look forward to exploring further opportunities with ZEAL and across the market in the future.”