Key Takeaways
⏱ 3 min read
1
Brazil Market Maturation
— Industry leaders emphasized that navigating Brazil's regulatory landscape requires long-term strategic discipline amidst rising marketing costs and tax adjustments
2
Mainstreaming Blockchain
— Operators are moving past basic crypto transactions toward institutional blockchain banking, leveraging compliance analytics and stablecoins for efficient operations
3
Expanding Utility of Decentralized Tech
— Blockchain's broader applicationsl, including provable RNG, decentralized infrastructure, and tamper-proof KYC, are redefining operator transparency and security
4
Data-Driven Creator Marketing
— As global creator spend surpasses $30 billion, operators are increasingly adopting AI platforms and automated tools to scale influencer partnerships and track performance
Day 3 of the SBC Summit 2026 gears up to deliver an action-packed agenda, bringing together industry leaders, regulators, and innovators to discuss the future of the iGaming sector. Across multiple stages, key panels broke down the realities of expanding into emerging markets, the evolving role of blockchain and digital assets in payments, and the growing power of creator marketing.
Here is a comprehensive look at the key sessions, panels, and expert speakers featured throughout the day’s timeline:
12:00 – 12:40 | Regulatory Realities in South America
Brazil Unfiltered: What Leaders Actually Think
- Stage: Global & Emerging Markets Stage – Latin America – Stage 2
- Overview: As Brazil’s regulated market matures, operators face high marketing inflation, effective taxes nearing 32 percent, and tighter ad controls. This session explored what worked, what didn’t, and how CEOs plan to navigate localization and long-term discipline.
- Speakers:
- Jordi Sendra (CEO, Alea)
- Beatriz Melges Lopes (LATAM Director, BETCONSTRUCT AI)
- Fellipe Fraga (Chief Business Officer, Stellar Gaming)
- Bernardo Cavalcanti Freire (Legal Counsel, ANJL – National Association of Games and Lotteries, Brazil)
- Roberta Guedes (Docente convidada de Regulatório Financeiro e Proteção de Dados Brasil/Portugal – LGPD e GDPR, University of Lisbon)
- Moderator: Thomas Carvalhaes (Founding Member, ABRAJOGO)
Blockchain and Financial Infrastructure Tracks
Blockchain Banking for Gambling Operators
- Stage: Payment Expert Summit – Crypto & Blockchain – Stage 4
- Overview: This panel examined how regulated operators can safely leverage digital assets, meet strict jurisdictional requirements, and integrate crypto payments—such as stablecoins for faster deposits and withdrawals—without compromising security or player trust.
- Speakers:
- Lissele Pratt (Founder, Capitalixe)
- Ian Sherrington (CEO, Crownstar)
- Martha Brincat (Chief Regulatory Officer, Malta Gambling Authority)
- Julian Goffin (Co-Founder and CEO, Alunafi Ltd)
- Moderator: Bruce Porter Jr. (CEO, GlobalBoost)
Beyond Crypto: The Wider Reach of Blockchain in Gambling
- Stage: Payment Expert Summit – Crypto & Blockchain – Stage 4
- Overview: Exploring blockchain beyond simple payments, this session discussed tamper-proof KYC, on-chain loyalty, provable RNG, and decentralized infrastructure, asking where genuine innovation ends and hype begins.
- Speakers:
- Alex Belov (Founder, Coinstelegram Media & Fund)
- Stefan Kovach (Crypto I-Gaming & Sports Consultant, ThinkChangers)
- Rose Dionne De Guzma (Head of Payments, Place.bet)
- Tarun Morar (CEO, Jackpot.bet)
- Moderator: Becky Liggero (Lead Gaming Industry Video Reporter, Writer, Interviewer & Content Creator, CoinGeek)
13:40 – 14:20 | Marketing and Creator Innovations
Influencer Tech: Platforms and Tools Powering Creator Partnerships
- Stage: Technology & Innovation Stage – Marketing & CX – Stage 3
- Overview: With global spend on creator marketing surging past $30 billion and 92% of brands utilizing AI tools, this panel explored how automation and data models help operators scale authentic partnerships and measure ROI.
- Speakers:
- Giorgi Nadaraia (CMO, betlive.com)
- Mark Wilson (VP Marketing Technology, Lottoland)
- Leonardo Benites (CEO, Propane)
- Bhavna Gupta (Client Services Manager EMEA Gaming, Meta)
- Moderator: Dmitry Belianin (Entrepreneur, Founder & CEO, Belianin.com)
