Provider Gains Second Provincial Approval Following Ontario Registration, Bringing Fast-Paced Esports and Sports Content to Alberta Operators
BETER, a provider of live streams, real-time data, and odds for esports and sports, has secured Services Supplier Registration from the Alberta Gaming, Liquor and Cannabis (AGLC). This milestone marks the company’s second provincial registration in Canada, following its prior approval in Ontario.
The registration enables BETER to supply Alberta-licensed operators with live streams, data, and odds for its proprietary portfolio. This includes ESportsBattle eLeagues, the Setka Cup table tennis series, and the BSKT Cup basketball league. The expansion into Alberta reinforces BETER’s broader North American growth strategy, complementing its ten regulatory approvals across the United States.
Executive Perspectives
Gal Ehrlich, CEO of BETER, stated:
“Expanding into Alberta is another important step in BETER’s growth across the Canadian market and strengthens our position in North America. Alberta’s regulated market provides new opportunities for operators to access our exclusive products, supported by reliable data, live streams, and odds. Success in Alberta demonstrates the continued demand for BETER’s round-the-clock content and reinforces our commitment to building a strong and sustainable presence in Canada.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Securing our Alberta registration reflects our continued commitment to meeting the highest regulatory and compliance standards in every market we enter. With registrations now secured in both Ontario and Alberta, we are continuing to expand our presence in North America while maintaining a strong focus on regulatory compliance, sustainable growth, and trusted relationships with our operator partners and stakeholders.”
