Global Technology and Entertainment Company Partners with International Think Tank to Shape Discussions on Sport, Diplomacy, and Economic Development
Super Technologies has entered into a strategic partnership with the Atlantic Council, becoming a founding partner of the organization’s newly established Power of Sports Center. The initiative serves as a global convening and content platform designed to examine the growing influence of sport across international diplomacy, economic development, innovation, and cross-border cooperation.
The collaboration integrates Super’s international scale and investment footprint into high-level global dialogues. The company’s expansion has been backed by key financial milestones, including a €175 million strategic minority investment by Blackstone in 2019 and a subsequent €1.3 billion refinancing agreement in 2025 involving Blackstone and HPS Investment Partners. Today, Super maintains commercial operations across Brazil, Belgium, Greece, Poland, Romania, and Serbia, alongside technology hubs in Spain, the Netherlands, Croatia, Romania, the United Kingdom, and Brazil.
Executive Perspectives
Sacha Dragic, Founder and CEO of Super Technologies, commented on the partnership:
“Sport is one of the few truly universal languages in the world. Our partnership with the Atlantic Council gives Super the opportunity to contribute to a broader international conversation about how sport can support dialogue, cooperation and development. As a founding partner of the Power of Sports Center, we aim to bring our experience across sport, technology, investment and international markets to initiatives that can create meaningful and lasting impact.”
Frederick Kempe, President and CEO of the Atlantic Council, added:
“We are delighted to welcome Super Technologies into the Atlantic Council’s global community and to have the company join our Power of Sports Center as a founding partner. Sport is more than entertainment: it influences geopolitics, investment, technology, and global culture, bringing people together across national boundaries.”
Through the Power of Sports Center, Super will engage with policymakers, business leaders, and public institutions to explore how sports infrastructure, community programs, and global investments can drive economic resilience and positive societal impact.
