Landmark Agreement Brings Official In-Venue Data and Low-Latency Live Streaming to Sportsbooks Across 2,400+ Matches Starting in 2027
Sports betting technology specialist iGame Media has been selected by Premier Padel as its first-ever official betting data and betting streaming distribution partner. Beginning with the 2027 season, the exclusive partnership covers the professional men’s and women’s Qatar Airways Premier Padel tour, encompassing more than 2,400 matches. For the first time, sportsbooks and prediction markets will have direct access to official padel betting products derived from in-venue umpire data and low-latency live streaming.
Padel is currently recognized as the fastest-growing racquet sport globally, boasting over 38 million players. The tour’s significant expansion is reflected in record-breaking attendances at events in Pretoria and London, alongside major broadcast partnerships with Red Bull TV, ESPN, and TNT.
Sharing structural betting attributes with tennis, such as fast-paced action, frequent scoring, and a year-round calendar, Premier Padel features 26 events across Major, P1, P2, and Finals categories spanning Europe, the Americas, the Middle East, and Africa.
Comprehensive Product Suite and Market Integration
The collaboration establishes a complete betting ecosystem combining pre-match and in-play markets, official umpire data, ultra-low-latency live streaming, and scoreboards. Markets are modelled using historical data and official umpire feeds, delivered via accredited odds providers through OneData and pre-existing integrations. Additionally, sportsbooks can utilize iGame Media’s Bettor Engagement video technology to promote tournaments and educate players on betting options through custom video content.
Executive Insights
Rob Mitchell, VP Commercial at Premier Padel, stated:
“Sports betting represents an important opportunity for Premier Padel as the Tour continues to grow globally. In iGame, we have found a partner that understands both the industry and the unique characteristics of our sport. Their ambition to create a bespoke product for Premier Padel will help us offer sportsbooks and fans an engaging, reliable and authentic way to follow the action.”
Mike Cobain, Founder and CEO of iGame Media, added:
“Premier Padel is one of the most exciting growth stories in sport we have seen in many years. Almost everyone now knows someone who plays padel. What we are seeing now is that same growth in padel as a spectator sport. Records are falling at almost every event… We are delighted that Premier Padel has selected iGame Media as its partner for betting rights and has put its confidence in our distribution-agnostic business model.”
