James Hancock Appointed Vice President of B2B Marketing and Harry Heynes Named Business Development Director to Drive Global Growth
Turnkey iGaming platform solutions provider Soft2Bet has announced two major leadership additions to its commercial team, naming James Hancock as Vice President of B2B Marketing and Harry Heynes as Business Development Director. These strategic appointments are designed to accelerate the company’s B2B expansion and extend the global reach of its proprietary iGaming technologies and gamification solutions across regulated markets.
Operating under Chief Commercial Officer Andrew Cochrane, the expanded commercial team aims to build on recent growth initiatives. James Hancock brings over a decade of industry marketing experience from prominent roles at Paddy Power, The Stars Group, and GiG, and will focus on elevating Soft2Bet’s brand positioning and showcasing its platform architecture.
Meanwhile, Harry Heynes steps into his role with over 12 years of commercial leadership experience across iGaming, sports betting, and payments, including senior positions at SBTech, SIS, and Inspired, to structure high-value partnerships and drive adoption of the Soft2Bet platform.
Executive Perspectives
Commenting on his new role, James Hancock stated:
“I’m very excited to be here, at a time when Soft2Bet’s strategic B2B priorities and technological capabilities present a significant opportunity for growth. I look forward to again working alongside Andrew and the wider business development team to elevate our B2B brand presence, leveraging the impressive technology, services and infrastructure driving impressive results for existing partners.”
Harry Heynes added:
“In today’s regulated landscape, operators need technology partners that can genuinely move the needle on commercial growth. Soft2Bet combines an award-winning platform with market-leading gamification, and I’m looking forward to building strategic partnerships that unlock sustainable ROI for operators expanding globally.”
