ASA Takes on Commercial Representation Across Latin America for the AI Live Dealer Pioneer Founded by FanDuel Veterans
Atucha Strategic Advisory (ASA) has broadened its portfolio by welcoming Sentient Studios, an AI live dealer studio established by FanDuel co-founders Nigel Eccles and Rob Jones. Under the terms of the agreement, ASA will spearhead Sentient’s advisory and commercial operations across Latin America, managing relationships with regional operators and platforms as the AI-powered live casino provider enters the market. Additionally, ASA founder and CEO Ramiro Atucha will join Sentient Studios as a board advisor.
Launched publicly in April 2026, Sentient Studios supplies B2B online casino operators with software-driven alternatives to traditional live dealer models. Its technology enables operators to scale table availability, customize branded environments and dealer personas, and target tailored player segments. The studio’s AI dealer technology is already operational on BetHog, the crypto casino and sportsbook also founded by Eccles and Jones, following the October 2025 launch of its first AI blackjack dealer, Sunny, which reported higher player satisfaction and retention rates than traditional live equivalents.
Executive Perspectives on the Regional Expansion
Ramiro Atucha, founder of Atucha Strategic Advisory, highlighted the strategic fit of the partnership:
“Until now, live casino in Latin America has been dominated by the same few names. When I saw what Sentient had built, and who was behind it, it was obvious this was a product we wanted to represent. LatAm operators want content that speaks the language, literally, and performs. Sentient does both. Our job is to get it in front of the right people, market by market, and we’ve already started.”
Nigel Eccles, CEO of Sentient Studios, emphasized the value of ASA’s regional expertise:
“Latin America is a part of the world where we expect AI dealers to land fastest, and it is a region where you need people who know the operators personally. Ramiro and his team have done this before, from the supplier side, and they understand what a launch needs in Brazil versus Mexico. We are glad to have them running our commercial build in the region.”
About the Companies
- Atucha Strategic Advisory (ASA): Founded by industry veteran Ramiro Atucha—who previously established Leander Games and Vibra Gaming—ASA manages commercial development for a select group of technology and content suppliers across Latin America. ASA’s current roster includes Kiron Interactive, End2End, Immensity, and Sentient Studios, alongside an alliance with MentorBet in Mexico.
- Sentient Studios: Established in 2026 by FanDuel co-founders Nigel Eccles and Rob Jones, Sentient Studios develops B2B AI live dealer solutions designed to offer scalable live casino experiences without the cost and language limitations of human-staffed studios.
