Partnership Led by Antonio Lara to Make Its Public Debut at SiGMA North America in Mexico City
Atucha Strategic Advisory (ASA) and MentorBet, the consultancy arm of Grupo Oklahoma, have officially announced a strategic alliance aimed at developing and expanding the betting and gaming market in Mexico. The collaboration will be spearheaded on the Mexican side by Antonio Lara.
The two teams are set to make their first joint appearance on the ground at SiGMA North America in Mexico City, taking place from September 1 to 3, where ASA’s Ramiro Atucha and Eliane Nunes will meet with local operators and suppliers.
Partner Profiles and Market Expertise
Atucha Strategic Advisory is an advisory firm founded by industry veteran Ramiro Atucha, who brings over twenty years of experience including the founding of Leander Games and Vibra. ASA maintains a deliberately selective client roster, representing a single technology and content supplier per vertical to drive commercial development across Latin America. Its current portfolio features Kiron Interactive for virtual sports, End2End for multiplayer bingo, and Immensity for marketing attribution, with plans to introduce further verticals.
MentorBet operates as the consultancy division of Grupo Oklahoma, a prominent Mexican enterprise headed by Antonio “Toño” Macías with over two decades of footprint in the country’s gaming industry. Grupo Oklahoma manufactures and supplies land-based casino equipment, runs a specialized dealer training school, and maintains business operations extending into Peru, Colombia, and Costa Rica.
MentorBet was established to assist international companies looking to enter and scale within Mexico. The consultancy is led by Antonio Lara, who previously spent seven years coordinating the online gaming commission at AIEJA (the Mexican association of gaming permit holders, operators, and suppliers).
Scope of the Alliance
The partnership covers comprehensive market intelligence and collaborative support to identify the optimal entry strategies for ASA’s clients, while introducing high-value technical and commercial solutions to the local Mexican gaming ecosystem.
Executive Commentary
Ramiro Atucha, Founder of Atucha Strategic Advisory, commented on the partnership:
“I have known Antonio Lara for many years and I have always admired his work, particularly what he did at AIEJA, where he earned the respect of operators, permit holders and suppliers alike. What made the decision easy was finding a group behind him with more than twenty years in this market, and Macías backing the project from the top. We understand Latin America, but understanding the region is not enough. Every country has its own regulation, its own timing and its own codes. Mexico is not Brazil and it is not Colombia. That is why in each market we look for the best possible ally, someone who allows us to zoom in and be on the ground. In Mexico that ally is MentorBet.”
Antonio Macías of Grupo Oklahoma added:
“When Antonio Lara brought this to me, it took one conversation. Ramiro has built and run companies this market knows well, and he is bringing in companies that solve real problems for Mexican operators. Our group has spent more than twenty years in this industry, and everything we have built here is available to ASA and to the companies it represents. Antonio Lara leads this alliance for us, and he has our full backing.”
Antonio Lara of MentorBet stated:
“I am delighted with this alliance. I have known Ramiro for years and there is a mutual appreciation and respect that made this conversation natural from day one. Mexico has a great opportunity ahead of it, but also nuances you need to understand in order to make the most of them. What we bring is the whole structure of the group and our daily work on the ground, so that the companies ASA represents have a local partner here rather than a remote view of the market.”
