Global iGaming Technology Provider Deploys Innovation and Gamification Layer Across More Than 50 Operator Brands
iGaming orchestration platform Flows has secured Pronet Gaming as its latest major customer. Under the new agreement, Pronet Gaming will deploy Flows across its entire technology stack and network of over 50 operator brands, leveraging the infrastructure to automate operations, connect systems, and deliver real-time data-driven actions.
Pronet Gaming, a global technology provider renowned for its strong footprint in Asia and comprehensive suite of sportsbook, casino, betting exchange, and retail solutions, will utilize Flows to introduce a dedicated gamification layer. This integration empowers individual brands within the network to deploy interactive player experiences, promotional campaigns, and automated workflows without requiring dedicated, lengthy internal development cycles.
Executive Insights
Dan de Souza, VP Commercial at Flows, commented on the partnership:
“The real value of Flows is giving businesses the freedom to think differently about what they can build next. Pronet Gaming has built its platform around giving operators technology that adapts to their needs, and rolling Flows out across more than 50 brands shows real confidence in what we can do at scale. As a supplier, Pronet Gaming can now connect systems, turn real time data into action, and execute new ideas without lengthy development projects, including through Flo, our AI layer that lets teams build automations live, by voice or text. That same speed and flexibility now reaches every brand in its network. We see huge potential in what we can build together, and we’re looking forward to helping Pronet Gaming integrate, automate, and accelerate as it continues to expand what it offers its operators.”
Sam Frazer-Bossom, Senior Commercial Lead at Pronet Gaming, added:
“Our focus is always on giving our operators the best technology to innovate and deliver stronger player experiences. Adding Flows gives us an orchestration layer that can connect activity across our platform, automate more, and help us bring new ideas to life faster without relying on lengthy development cycles. Combined with Flows’ gamification capabilities, we see significant potential in what we can build and deliver for our operators.”
