Leading Operator Becomes Official Betting Partner of the League, Super Bowl LXI, and the 2026 Mexico City Game
Codere Online has secured a landmark multi-year partnership with the National Football League (NFL) in Mexico, establishing itself as the Official Betting Partner of the NFL in Mexico, Super Bowl LXI, the NFL Mexico Game, and an Official Sports Betting Sponsor. The collaboration reinforces the operator’s premium market positioning in one of its most strategically important regions while aligning its brand with a premier global sports property.
Under the multi-year agreement, Codere Online will activate sponsorships around major marquee fixtures, including the upcoming 2026 NFL Mexico City Game scheduled for November 22 between the San Francisco 49ers and the Minnesota Vikings, as well as Super Bowl LXI in Los Angeles in February 2027.
The collaboration will roll out comprehensive fan engagement initiatives, featuring VIP experiences, hospitality programs, multi-city activations, and official NFL merchandise opportunities delivered under strict responsible gaming and compliance standards.
Executive Insights
Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, commented on the agreement:
“Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties. This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering.”
Arturo Olivé, Managing Director of NFL Mexico, added:
“Mexico is one of the NFL’s most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL.”
