New Single-Integration Gateway Connects Sportsbooks to Specialist Suppliers, Eliminating Roadmap Pressures and Maintenance Costs
Sports betting pioneer iGame Media has officially announced the launch of OneData, a unified odds and sports data gateway designed to eliminate the integration and maintenance resource tax that often stifles product innovation. Unveiled on Tuesday, September 8, 2026, OneData connects sportsbooks, platforms, and prediction markets to a diverse ecosystem of specialist odds and sports data providers through a single integration and simplified commercial model.
The platform addresses a major industry pain point highlighted in iGame Media’s State of Sportsbook Integrations Study 2026, which revealed that a single odds integration typically takes over eight weeks, with planned projects frequently scrapped due to ongoing maintenance demands and mapping challenges. By shifting feed management to iGame Media, OneData removes these hurdles, unlocking niche sports, emerging odds models, and innovative products that previously struggled to make operator roadmaps.
Ecosystem Scale and OneMap Technology
OneData’s provider network covers more than 30 sports, over 1,000,000 events per year, and four distinct betting formats: fixed odds, expectancies, bet builders, and live event data, all delivered in under 100 milliseconds. Launch partners include prominent industry suppliers such as 10Star, Abelson Sports, ALT Sports Data, Betinvest, Huddle, Oval Insights, Sail GP, Sporting Solutions, Sporting Risk, SWA, and Twenty First Group.
Underpinning the platform is OneMap, iGame Media’s proprietary unified ID mapping engine. OneMap automatically maps every provider’s teams, leagues, markets, and events to their respective creation IDs, removing the primary technical time drain for operator development teams and ensuring automated feed updates with zero operational interruption.
Executive Insights
Reflecting on the launch and the company’s decade-long evolution in the sports technology space, Mike Cobain, Founder and CEO of iGame Media, stated:
“iGame Media has spent over 10 years as the Swiss army knife of video to this industry, with 150+ direct integrations with the world’s leading operators. We look at problems and build solutions, and we are the only company globally that is truly provider agnostic in this space. OneData is the next organic step in that evolution. A single integration providing access to an ecosystem of laser focused odds and data providers.”
