Key Takeaways
⏱ 2 min read
1
Regulatory Insights
— Day 2 features direct dialogues between industry operators and key regulatory figures across Latin America and North America
2
Affiliate & Market Growth
— Deep dives into tracking, advertising compliance, and revenue scaling within fragmented regional markets
3
Workforce Strategies
— High-level discussions focusing on talent pipelines, executive leadership development, and structural economic impacts
A Comprehensive Look at the Key Sessions Shaping Regulation, Growth, and Talent in the Region
As SiGMA World North America in Mexico moves into day 2, delegates are presented with an exceptional lineup of expert-led sessions addressing the most pressing topics in the regional iGaming and land-based sectors. From regulatory dialogues and economic development to affiliate marketing ecosystems and talent acquisition, these are the SiGMA panels to watch today.
Featured Panels and Speaker Lineups
The Talent Pipeline Problem: Scale People While Scaling Business
- Time: 10:35 – 11:05
- Overview: Explores how business leaders recruit talent in emerging markets, upskill existing teams, transfer cross-regional knowledge, and prepare the next generation of iGaming leaders without slowing expansion.
- Speakers:
- Hugo Baungartner, General Manager – LATAM, PG Soft
- Rosa Ochoa, Founder & Strategic Advisor, Blue Global Gaming
- Ricardo Solano, President, OJADA – Association of Remote Gambling and Sports Betting of Peru
Gaming, Economic Growth & Global Dialogue: Why Summits Matter for Governments, Regulators and Policymakers
- Time: 11:10 – 11:40
- Overview: Examines why gaming expansion matters by connecting regulatory choices directly to jobs, tax revenue, and local investment, discussing how to structure markets so economic gains extend beyond operators and into the wider public.
- Speakers:
- Dr. Miguel Ángel Ochoa Sánchez, Executive Presidente, AIEJA
- Evert Montero, President, Fecoljuegos
- Jorge Ricardo Pérez Sosa, National Coordinator, SINTOLED
- Karina Morales, Director General, Loteria del Niño, Guatemala
Regulation & Revenue: Dissecting North America’s State + Provincial Affiliate Ecosystem
- Time: 12:00 – 12:40
- Overview: Addresses compliance requirements across U.S. states, Canadian provinces, and Mexico’s federal permit system, exploring how regulations impact affiliate marketing, advertising access, Google Ads certification, and tracking.
- Speakers:
- Christopher Guzman Reyes, Head of Affiliates, Logrand Entertainment Group
- Andrés Gómez, Go-To-Market Lead – LATAM, Admattic
- Paula Gabriel Jiménez, Client Growth Director, Microsoft Advertising at Aleph
- Guga Júnior, Influencer & Slots Expert, Scalar Partners
- Yambot Aguilera, Sales Principal, Gambling & Finance, Google
The Red Pen Forum: Regulators Respond to the Industry
- Time: 12:40 – 13:10
- Overview: Features candid answers, differing opinions across jurisdictions, and a rare opportunity for attendees to hear regulators address the industry’s toughest feedback directly following anonymous operator commentary.
- Speakers:
- Rodrigo Cigliutti, Executive Director, CIBELAE – Ibero-American Corporation of Lotteries and State Betting
- Carlos Moyano, President, IAFAS Entre Ríos, Argentina
- Lissa Mencía, General Director, Lottery and Gaming Operations, Loto Honduras
- Marcelo Visconti, National Director of Lotteries and Quinielas, Uruguay
- Heidi Hernández Olivo, Assistant Secretary, Puerto Rico Lottery
