Peter & Sons Signs Content Distribution Partnership with Novibet

by Dimitri Dimitrov Published on August 27, 2026
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Promotional collaboration graphic featuring stylized animated characters from Peter & Sons alongside the Peter & Sons and Novibet logos.
Key Takeaways
⏱ 2 min read
1
Strategic Partnership — Peter & Sons has partnered with Novibet to integrate its casino content across selected markets
2
Global Footprint — Novibet brings a multi-jurisdictional presence across Europe and Latin America, with operational hubs in Greece, Malta, Brazil, and Mexico
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Distinctive Content — The collaboration aims to deliver Peter & Sons' signature art direction, storytelling, and engaging mechanics to a broader audience

Game Studio’s Unique Slot Portfolio Set to Roll Out Across Selected Regulated International Markets

Game development studio Peter & Sons has entered into a strategic content partnership with online gaming operator Novibet to distribute its casino titles across selected regulated markets.

While specific commercial terms, rollout timelines, and target jurisdictions were not disclosed, the agreement paves the way for Peter & Sons‘ creative slot portfolio to reach Novibet’s player base. Novibet maintains an established international footprint across multiple regulated territories in Europe and Latin America, supported by operational hubs located in Greece, Malta, Brazil, and Mexico.

Executive Commentary

Discussing the new collaboration, Yann Bautista, Founder and Commercial Director at Peter & Sons, stated:

“Novibet is a strong international operator with a clear technology-driven approach and an impressive presence across several important markets. This partnership gives us another valuable route for bringing our games to new audiences while working with a brand that understands both casino entertainment and local market dynamics. We are excited to see our portfolio go live with Novibet and to continue expanding the reach of Peter & Sons across regulated territories.”

Fotini Matthaiou, Executive Director of Casino at Novibet, added:

“Our casino strategy at Novibet is built around offering players not only breadth and quality, but also content that feels distinctive and memorable. Peter & Sons brings exactly that balance, combining original art direction and storytelling with engaging gameplay. This partnership is a valuable addition to our international casino portfolio, and we look forward to bringing its titles to players across selected Novibet markets.”

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

Sources
1 source verified before publication. This news is an official press release that traces directly to official documents by Peter & Sons. How we verify sources →
1
Peter & Sons
Yann Bautista, Founder and Commercial Director at Peter & Sons · Official Body Primary
"Novibet is a strong international operator with a clear technology-driven approach and an impressive presence across several important markets. This partnership gives us another valuable route for bringing our games to new audiences while working with a brand that understands both casino entertainment and local market dynamics. We are excited to see our portfolio go live with Novibet and to continue expanding the reach of Peter & Sons across regulated territories."
https://peterandsonsgames.com/ ↗
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